Event Brief

Nirvikriti, the marketing and branding strategy event, is specifically designed to revolve around the tourism sector that aims to draw the interest of passionate marketing enthusiasts with key focus on devising innovative solutions to promote the Tourism industry.

Chhattisgarh, a city of caves, shrines and forts has many cities yet to be explored by tourists. The objective of Nirvikriti is to develop marketing and branding strategy for the state of Chhattisgarh and to promote tourism.

Prizes:

• First Prize : 60,000
• Second Prize: 30,000
• Consolation prizes worth 10,000

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Important Note: Submit your Executive Summaries at nirvikriti@sjmsom.in . The Subject of mail and the name of the word file should be in the following convention: Nirvikriti_[Team Name]_[College Name].

Event Format

Round 1:

The Executive Summary should be aimed at building an integrated and comprehensive branding strategy capitalizing on the attractive destinations and heritage of Chhattisgarh state. It should depict innovative usage of different media channels for promoting Chhattisgarh and attracting domestic and foreign tourists. The summaries will be judged on the basis of originality, effectiveness and the overall feasibility of the plan.

Another deliverable is a page on Facebook promoting Chhattisgarh tourism through its beautiful places and culture. The page would be judged on the basis of the content, popularity and originality. The Facebook page should contain the SJMSOM logo and Nirvikriti logo.

The executive summary should not exceed 5 pages (3 page summary + 1 page Appendix + 1 page for Cover page). The acceptable formats for submission are MS Word 2003/2007/2010

• Each executive summary should have a cover page that indicates:
• Name of the school/university and Names of team members
• E-mail addresses and telephone numbers of all team members
• URL of the Facebook page
• The executive summary should be written in 12 point Times New Roman with 1.5 line spacing and a margin of 1″ on all sides.
• Teams must submit their summaries by 23:59 hours, 15th September 2011.

Round 2:

Details to be released on 21st September.

Grand Finale
Details to be released on 5th October.
Grand Finale to be conducted at SJMSOM,IIT Bombay on 15th October.

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Also visit us at Facebook Nirvikriti 2011

Important Note: Submit your Executive Summaries at nirvikriti@sjmsom.in . The Subject of mail and the name of the word file should be in the following convention: Nirvikriti_[Team Name]_[College Name].

Rules

Eligibility
All students engaged in a MBA / Engineering program during the academic year 2011-2012 are eligible to participate in the competition.
Team
Each team must comprise of 2-4 members. All team members should be from the same institute. There is no limit on the number of entries per university. A participant cannot be a member of more than one team.
Entries
Only one entry per team is allowed. In case of multiple entries, the last entry submitted by the team before the time limit would be considered. Plagiarism is an offence and all entries found guilty of plagiarism will be disqualified.
Registration
Teams should register on the Avenues website and send the Executive summary to nirvikriti@sjmsom.in by 23:59 hours IST, 15th September, 2011 to participate in this competition’.
File Submissions
Please note that all submissions for all rounds must happen only by mailing your files through your registered accounts to nirvikriti@sjmsom.in

Important Note: Submit your Executive Summaries at nirvikriti@sjmsom.in . The Subject of mail and the name of the word file should be in the following convention: Nirvikriti_[Team Name]_[College Name].

Event Timelines

Important Note: Submit your Executive Summaries at nirvikriti@sjmsom.in . The Subject of mail and the name of the word file should be in the following convention: Nirvikriti_[Team Name]_[College Name].

Contact Us

Downloads

Download Nirvikriti concept document