Event Brief

Registration is closed for Abhyutthan. Thanks for the overwhelming response!

Abhyutthan is the Flagship Marketing Strategy Event of Avenues 2011. With millions of brands coming up each day, Marketers in times today have a humongous job of differentiating their brand from the hoi polloi. They have to work out an intricate way to establish their brand in the minds of the customers and not just plant the seed but also nurture it regularly!!
It is a race in which the complacent brand loses its identity as no brand is irreplaceable..!! Brand Managers have to “rise” from their slumber and shine above all in order to sustain their brand.

With an aim to arouse the “gen next” marketers Abhyutthan is a marketing challenge that offers young marketers the chance to carve out innovative solutions and creative strategies for real time challenges faced by the industry; solutions that will help our partners revamp their existing brand in the market and contour their future strategies to strengthen their foothold in the market. The Event also offers an opportunity of Internship/Project Opportunity with our partners!

Event Format

The objective of the event is to prepare strategies to address business issues our sponsors might be facing.

The event will be conducted in two phases- The Offline phase consisting of one round and the on campus phase consisting of the second and final round.

Round 1:
This round will require the participants to understand the business case for our partner firm-

Carrier Air Conditioning and Refrigeration Ltd. and identify the problems it is facing.

The deliverables for this round would be in two parts:
1. A four slide presentation containing:

• Frameworks that can be applied to the business case and analysis
• What would you do if you were the Regional Sales Manager of the Company (Your suggestions in brief-list out different alternatives)
• Choose out the best Possible Alternative from the list mentioned and chart out a project action plan in tabular form (steps you would take and approximate timelines)

2. A report or presentation of not more than 4 pages/slides containing:
A Cost Benefit Analysis of the different alternatives suggested.( A rough estimate of the financial costs involved and approximate impact on the sales- The assumptions should be stated explicitly in the calculations)

*Entries should be mailed to abhyutthan@sjmsom.in with the document name and subject name as “Abhyutthan_Team Name_College Name”

 Round 2:

Based on the submissions of the previous round 6 teams would be shortlisted and called to the campus on the day of the event where they will have to present their detailed marketing strategies.

Participants would get a time period of 10-12 days between the day of declaration of results and the final event to develop the entire strategy for the product. They can be creative to the hilt and do whatever they want in this time to make a strong case in front of the management. They can run campaigns, use social media marketing solutions or any other creative strategy and present a jist of what they have done on the final day in front of the panel.

Rules

• Participants need to register for the Abhyutthan event athttp://www.sjmsom-avenues.com
• A team should consist of Maximum 2 members (bonafide Management School Students only) from the same college, but can be from different programs.
• The event is open to both first year and second year students
• A student cannot be a member of more than one team.
• There is no restriction on number of teams from the same institute.
• Each team can submit a maximum of one entry for the case study.
• Each team needs to submit a four slide presentation for the first round ( 4 excluding the front slide with team details)
• The front slide should carry
  1. Institute Name & address
  2. Team Name
  3. Details of the team members (Name, Course, Email IDs, Phone nos.)
• These details of the participants SHOULD NOT appear anywhere else in the entry submitted.
• Entries should be mailed to abhyutthan@sjmsom.in with the document name and subject name as “Abhyutthan_Team Name_College Name” .
• The decision of the panel of judges regarding evaluation will be final and binding.
• The short listed teams would be informed by mail. Teams need to send their confirmation regarding participation within a day of receipt of the mail, failing which the next best team in order of ranking of all submissions would be invited.
• The decision of the organizing committee will be final.

Timelines

Contact Us

For queries contact
Abhyutthan@sjmsom.in

Round 1 Case Study

Abhyutthan 2011 Round 1 Case Study

Please check the Event Format and Rules for the submission guidelines.

Final Results

Winners

Runners Up

Congratulations and thanks to all participants for making the event a success!